Acquisition

Where is our traffic coming from, and what changed?

Channel Trends — Last 90 Days

Macro Roundup Channels — Last 28 Days

ChannelSessionsvs. Prior 28dEng. RateAvg. DurationSubsConv. Rate
Daily Newsletter2,833 3.4%72%4:35281%
Organic Search1,899 4.3%44%2:18140.8%
Direct624 2.8%38%1:4560.9%
Social611 1.0%35%1:5250.7%
Weekly Newsletter569 7.8%64%3:48111.1%
AI Referral398 47.4%52%3:0581.5%
Cold Email349 2.9%41%2:1051.5%
Special Edition331 37.9%71%5:0230.8%
Peer Sharing323 8.5%58%3:2241.4%
UTM Attribution: 97.2% classified · 2.8% Unassigned
Daily Newsletter
2,833Sessions
72%Engagement Rate
4:35Avg. Duration
Weekly Newsletter
569Sessions
64%Engagement Rate
3:48Avg. Duration
Special Edition
331Sessions
71%Engagement Rate
5:02Avg. Duration